Designing a Brand Family

Private Label Product Line Design

RHO Agency was responsible for the full creative direction and design of a private label product line for the Saudi market. The objective was not only to design attractive packaging, but to build a cohesive brand system that positions the products as one recognizable family, while allowing each item to clearly communicate its unique purpose

Brand Consistency

A unified visual system that keeps every product clearly connected to the brand family

Product Differentiation

Distinct elements for each product to clearly communicate its specific purpose and use

Market Relevance

Design choices aligned with customer expectations and cultural preferences in the Saudi market

Shelf Impact

Strong visual presence that attracts attention and strengthens brand recognition at first glance

We didn’t just design packaging — we built a complete private label identity that strengthens brand recognition, enhances shelf impact, and positions the product line for long-term growth.